Top 10 automotive brands in order & value, use a combination of analysts’ projections, company financial documents, qualitative & quantitative analysis to arrive at the final brand value estimates (2009)

1. Toyota – $34b
   Toyota Motor Corporation (トヨタ自動車株式会社, Toyota Jidōsha Kabushiki-gaisha) is a multinational corporation headquartered in Japan, and the world’s largest automaker by sales.
2. Mercedes-Benz – $25.6b
   Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, & trucks, currently a division of the parent company, Daimler AG.
3. BMW – $23.3b
   BMW – Bayerische Motoren Werke AG ( Bavarian Motor Works ) is a German automobile, motorcycle and engine manufacturing company founded in 1916. well known for its performance and luxury vehicles.
4. Honda – $19.1b
   Honda Motor Company, Ltd. (Japanese: 本田技研工業株式会社, Honda Giken Kōgyō Kabushiki-gaisha) is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.
5. Ford – $7.9b
   The Ford Motor Company is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. Ford is currently the fourth-largest automaker in the world based on number of vehicles sold annually, directly behind Volkswagen.
6. Volkswagen – $7b
   The Volkswagen Aktiengesellschaft , also known as Volkswagen Group or as VW, is an automobile manufacturer & mobility organization based in Wolfsburg, Germany and is the pioneer brand within the Volkswagen Group, which contains the car brands Audi AG, Bentley Motors Limited, Bugatti Automobiles S.A.S., Automobili Lamborghini S.p.A, SEAT, Å koda Auto and Scania AB.
7. Audi – $5.4b
   AUDI AG is a German company which produces cars under the Audi brand, part of the Volkswagen Group with headquartered in Ingolstadt, Bavaria, Germany.
8. Hyundai – $4.8b
   Hyundai is a group of companies founded by Chung Ju-yung in South Korea founded in 1947 as a construction company, and became South Korea’s largest conglomerate company. Hyundai Motor Company division is the world’s 4th largest automaker.
9. Porsche – $4.6b
   Porsche Automobil Holding SE is a German automotive manufacturer of luxury high performance automobiles, which is majority-owned by the Piëch & Porsche families. Porsche AG is the subsidiary of Porsche SE which is responsible for the actual manufacture of the Porsche automobile line, & Volkswagen AG
10. Lexus – $3.6b
    Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corp.  Lexus among the top 5 most reliable brands in its Annual Car Reliability Surveys of over one million vehicles across the U.S (2008)