It’s a powdered energy drink that looks like cocaine and is even marketed and packaged that way. It even comes with a mirror and a fake credit card.

The company says it’s all in good fun and is supposed to be provocative but harmless.

“Our product is not designed to be an illicit-drug alternative,” says Logan Gola, the brains behind Blow. Still, it arrived at The Inquirer in a faux dusty box. Inside were vials of Blow, a toy credit card, and a mirror. (But no dollar bill.)