(CNN) — Evel Knievel, the motorcycle daredevil whose stunts — including an attempted leap over Idaho’s Snake River Canyon — made him a popular cultural figure, is dead, according to his Web site, evelknievel.com. He was 69.

Over his career, Knievel was said to have broken practically every bone in his body — some multiple times.

With his red-white-and-blue jumpsuits, shock of hair and stone-faced mein, he was a fixture on ABC’s program “Wide World of Sports” in the 1970s, his stunts perennial ratings-grabbers.

Knievel’s most famous stunt was probably an attempt to jump the quarter-mile wide Snake River Canyon in 1974 on his rocket-powered “Sky-Cycle.” (He had hoped to jump the Grand Canyon, but couldn’t get permission.)

The attempt failed, but the publicity was priceless.

His fame even spawned a movie, “Viva Knievel!” in 1977.

Robert Craig Knievel was born October 17, 1938, in Butte, Montana.

[CNN Source]

Robbie Knievel jumps the grand canyon

[video]http://www.youtube.com/watch?v=4cO9qKcRoLk[/video]