Google Whispers More Details About PPA
The pay per action beta test for Google AdWords recently debuted,
and spurred plenty of advertiser interest.
Since last week's announcement that Google would start offering
AdWords PPA ads, where the advertiser pays only when a
predetermined conversion has taken place, plenty of buzz has
swirled around the plan.
A lot of that buzz has focused on a few distinct questions about
PPA on AdWords. The Inside AdWords team at Google posted answers
to some of the more frequently asked questions they have received
about the plan.
International advertisers will have to wait to participate, as
Google has opened this limited test only to US-based clients.
Advertisers must have a billing address in the United States, so
even if an international business focuses on US customers, that
isn't enough to be eligible yet.
PPA ads only show up through being displayed on sites that
participate in Google's content network. They won't appear on
Google or in its search network.
David A. Utter http://www.WebProNews.com
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